Wednesday, January 16, 2008

Somewhere Beyond the C


For a variety of internal and external reasons, we are preparing to change the name of our department from "Visual Communication" to "Communication Design." The handy old abbreviated viscom doesn't translate so well to comdes, and VC is better than CD. So we were faced with a problem: how to colloquify the name? Heather Corcoran and Gregg Thompson came up with the excellent sea-des, creating all manner of opportunity for aquatic/nautical imagery, especially since our basement offices in our new facilities in Steinberg hall have a bit of the submarine about them. In an effort to be helpful--I am nothing if not a team player--I banged out the word-image extravaganza above to assist in the cause. At Heather's request there is a secondary signature line image for departmental emails, should the identity clear the executive committee.

Image: D.B. Dowd, mock identity, Communication Design, 2008.

5 comments:

Josh (musarter) said...

I like how your fish looks a little irratated but I don't know if that will fly with contemparies in the department. The simple hook says enough to convey the idea or sea, me thinks.

John Hendrix said...

Consider these rubber stamped.
APPROVED. Call the WU graphic standards manual people.

Scott Gericke said...

Sea WU Publications say "I don't get it" and "make the type bigger"... Good luck with that!

Jaleen Grove said...

haha! I love satire.

I am a veteran of a university faculty renaming/branding effort myself... my sympathies.

Anonymous said...

I am reminded of my gym classes through the years. Originally, we went to gym class. This pretty much did the trick, trimming the pudge, shaming the kids unable to do chin-ups, and providing advance notice that all would someday need to seek gainful employment outside the world of professional athletics. Then one day -- no one was quite sure how it happened -- we started going to Physical Education. Well, the name was a little overblown, but the pudge was still trimmed and dreams still appropriately deflated, so no one thought anything of it. But, before long, we had moved on to Kinetic Wellness. Although forensic linguists could doubtless trace Kinetic Wellness directly back to its ancient ancestor, despite the new title's working-class lineage, all of the sudden kids were getting a little soft around the middle and going on about the NBA...

-Josh